Although in recent years, the market has witnessed an increase in the amount of Hybrid Electric Vehicles, the growing speed and market share has been far below the expectation. Chan Kung, ANBOUND Chief Researcher, states that the market dilemma of the hybrid vehicle may partly due to the gradual shaping of the American pure electromobile system and the transitional value losses of the HEV, but under the stimulus of both the public opinions and the policies, the still falling market share, rather than an increase one, has reflected that the investment in enterprise should attach more importance to the basic cost and technical issues, instead of the trend of the public opinions. Although the public opinion can affect the investment, whereas, its final result still depends on the market factors.