Some insider estimated that 80% to 90% Chinese P2P enterprises would go bankrupt. ANBOUND senior researcher Mr. He Jun believes that credit is a financial business, and it needs capital suppliers and demanders as well as a credit guarantee mechanism. The bankruptcy of many Chinese P2P enterprises shows that the developing of this industry was blind and lacked order. The source of the bankrupt is the wrong development target. Many enterprises failed because they treat P2P business as the internet business. Marketing channels and strategies aren't the bottleneck of P2P’s development. It isn’t realistic to hope to solve essential questions of credit merely by the internet.