The internet has transformed the world, and many people are facing this in confusion; although they know the reality yet they are at lost on handling the challenges posed by the internet. The industry's response is similar, and their efforts can be described as "instinctive".

In addition, there is a story about two media tycoons that how did they start everything after few glasses of red wine.

In August 2017, 21st Century Fox and News Corp founder and CEO, the 87-year-old Rupert Murdoch, and 67-year-old Walt Disney CEO Bob Iger met up at Murdoch's Moraga Bel Air, and discussed the challenges faced by three companies worth of tens of billions of dollars.

Facebook, Amazon, Netflix and Google are surpassing traditional media corporations.

Shortly after Iger's talk with Murdoch, the two reached an agreement that Murdoch sold most of his properties to Disney, but retained a large portion of the shares. In this US$70 billion deal, Iger was expected to remain as CEO.

In addition to getting a huge sum of money, this is a big moment for Murdoch, who is about to hand over management of the company. The media tycoon will say goodbye to his life's work.

Murdoch's decision to sell part of his empire marked the end of an era. This could be seen as a kind of surrender, meaning that he would give up competing with digital companies willing to spend big money on TV shows, movies and comedies. However, this may be the wisest decision of Rupert Murdoch to date, a move that will allow him to retain his company and family wealth.

As Murdoch's rival and old friend, the media and Telco tycoon John Malone used to say in an interview, Murdoch is always able to make the right choice among all possibilities.

After CNBC had the exclusive exposé that Disney intends to acquire the 21st Century Fox, the valuation of the 21st Century Fox increased by about US$ 40 billion and reached US$ 91 billion. For those who know Murdoch, the deal represents a turning point in his personal development, from greed to expansion to consolidation of his legacy.

Murdoch developed two obscure Australian newspapers inherited from his father into the world's largest and most influential media group. Recently, his sons James and Lachlan (CEO and executive co-chairman respectively for 21st Century Fox) have disagreed on the pace and manner of survival in the digital age. Murdoch gradually accepted the reality that the media empire he created was not strong enough in the face of future competition. Even with strong political support, it is still not strong enough to face the challenges posed by the internet.

Murdoch also demonstrated his abilities in other areas. During Donald Trump's presidential campaign, his political influence in the United States reached its peak, which is what he has been pursuing. Murdoch has a close personal relationship with Trump, and several celebrities on the Fox News Channel served as informal advisors to the White House. People familiar with the matter said that Trump and Murdoch talked every week, sometimes even every day. After Disney announced the deal with Fox, Trump who had persuaded Murdoch not to sell the Fox News channel called Murdoch and congratulated him. This contrasts with Trump's public opposition to the acquisition of Time Warner by AT&T.

Earlier in his life, Murdoch would have resisted the sale of his company, according to Chase Carey, former chief operating officer of 21st Century Fox, who has worked for Murdoch for many years, said that in the early years, Murdoch might object to the sale of the company. "But life is never what you would have envisioned. People change and the world changes", said Carey. He pointed out that Murdoch's strength is "to look both at where the world is today and what is the right path for the future. ... That would have been a different set of answers 10 years ago. ... You can't wish away Google and Amazon, but you can respond to the market realities of the moment."

According to the Washington Post, Carey said that in order to compete with the big digital players, a media company needs either massive scale or unique and defendable properties. Murdoch attempted to acquire scale when the company tried to acquire Time Warner a few years ago, but was rebuffed. The paper reported that afterwards, larger players such as Netflix started poaching major creative talent - for example Ryan Murphy, who had been at Fox's FX, in a reported US$300 million deal; then Murdoch began to realize that Fox could no longer compete without changing drastically. This turn of event might be the last journey of Murdoch's career, which also reflects the changes in the industry that made him famous in the past.

If this still can happen to Murdoch, what about others?

In fact, we are actually now veritable "digital prisoners", and each of us is surrounded by countless passwords, and we can't possibly remember all the passwords; each of us would reveal everything in face of the digits. In the digital world of the internet, everything from our wealth to our actions to your activities, all would be transparent, as long as others want to know about us. We live under glass ceiling, and can feel a lot of pressures, but we remain helpless. This is the dilemma brought by the digital wave, the dilemma of being "digital prisoners".

In the face of such a wave of digitization, the industry has made an instinctual response, as Murdoch had done. What about other people? It is only by plunging into the "reversal-digitalization wave" of the future that they can break away from the dilemma of being "digital prisoners".

The "reverse-digitalization wave" is not a speculation of some guru, but a huge undercurrent of the surging of human instinct. Someone must use the law to tell the world of digital technology, using all kinds of high costs that what can be done and what cannot be done. Only the establishment of this invisible wall can give people a certain degree of protection, allowing them to escape from the predicament of being "digital prisoners" and living a confident life.

Final Analysis Conclusion:

There are only a few undetectable signals for the emergence of the reversal-digitalization wave. Europe has imposed huge fines on internet giants for monopoly. The global central banks adopted cold attitude towards Bitcoin. The Obama administration took legal actions and established net neutrality law, though unfortunately it was later ruined by the Trump administration. However, all these are just the beginning, and there will be more signals one after another. The plight of the digital prisoners will push people to react fiercely and eventually develop into a new wave of world order, the wave of reversal-digitalization.