In 2016, the market share of electric vehicles in the global market was about 1%. According to the latest information, the global electric vehicle market may undergo changes. On the one hand, traditional auto makers such as Volkswagen, Ford, General Motors and others have stepped into the field of electric vehicles; on the other hand, Tesla, a celebrity enterprise in the electric vehicle sector, has begun to encounter difficulties. As traditional manufacturers actively devise their strategies in electric vehicles, the competitive landscape of the global electric vehicle market is rapidly changing. It will not be surprising if Tesla which is in financial quagmire to close down in the future.