Anbound believes that the recent closing down of the contributors platform of Huffington Post deserves deep consideration. (1) In the Internet age, content-based self-media will not be able to find a complete profit model if it is done as a business. (2) If the self-media depends on the flow control of the Internet giants, it is fated to fail; in the era of Internet + intelligent mobile terminal, whoever controls the flow will control the Internet economy. Even so, there is still a market for traditional media.