The great potential of Chinese cultural market is constantly being "realized" and the scale of the industry is expanding. However, according to foreign media reports, China's cinema is using various means to conceal the box office. This year in March, China's 326 cinemas were fined for fraudulent in the box office. It should be pointed out that from the development of cultural markets in developed countries such as the United States, China's cultural industry needs to cherish opportunities and standardize the development, rather than wasting the opportunities.