As China's first integrated pilot city opening-up its service sectors, Beijing will launch a new round of measure to open-up its 85 service sector, focusing on air transport, arts and culture, banking, human resources services, radio and television industry, legal services and others. In addition to expanding and opening up, Beijing should also gradually open-up the "ideological market", with not just ideas, but also referring to a relatively free environment to discuss different thoughts, which is crucial to increase the city's attraction and charm.