Nowadays, e-commerce is having a closer relationship with fund companies whereby Alipay offers services to 29 fund companies including Bosera Funds, China Southern Asset Management, HFT Investment Management, ChinaAMC, GF Fund Management, etc. Some insider suggested that one should be cautious with the trend of selling funds online that led by Yu'EBao. The keys of Alipay’s success mainly lie on its huge fund and users’ habit that formed over the years. It is rather too early to judge the future of "Yu’EBaos" for the time being.