According to the statistics on China's information consumption for the first 8 months of this year as released by the Ministry of Industry and Information Technology (MIIT) recently, mobile internet use has increased steadily. More importantly, mobile data consumption has maintained more than 50% of growth, the fastest among all other categories of the same level. Anbound’s research team believes that with the emergence of smart mobile phones, information consumption will gradually shift from the PC to smart mobiles. The 4G licenses, which are expected to be released by the end of this year, will be expected to promote the growth of information consumption.