Anbound believes that China is already in transition from "production society" and "investment society" to "consumer society". In 2016, China's catering industry market has exceeded 3.5 trillion renminbi; from the restaurant industry's changes, we can see the changing trend of China's consumer demand. The future development of the Chinese catering industry is a fine process. In the transformation from the investment society to the consumer society, the market has finer requirement for different production and services, while the consumer demand is changing from the development of functional consumption to brand consumption, to the exquisite consumption stage. Anyone who grasps the changes of consumer demand will be able to grasp the future.