The media once again reported that the United States telecommunications giant Verizon intends to acquire Disney. Despite being hearsay and difficult to confirm, one can see the internal value of Disney and the future trends: high-quality content supply is the king. Disney is a comprehensive entertainment company; it provides the United States and the global market needs the "contents", namely entertainment content, popular cultural content, as well as consumer experience content. Anbound once pointed out that now is the era of "content is the king, communication is the pathway". Although a large number of investment and venture capital are keen to build various channels, after establishing these channels the market demand would shift to the "content”. Therefore, as long as the contents are truly refined, one can be a “king”.