LV and fine manufacturing
ANBOUND
France's first lady dressed in a full set of LV suit in the Elysee Palace has triggered the global media attention; Anbound research team believes that China should learn something from the LV brand management, as this is the essence of fine manufacturing. The concept of fine manufacturing was first conceived six or seven years ago, while the Chinese manufacturing industry encountered difficulties. In the past China looked down on the garment processing industry, believing that its added value is too low. But if it is "fine manufacturing" clothing, the situation will be completely different. Now LV has beaten oil companies like Total S.A., France's LV embodies the "fine manufacturing" can be the future direction of development for China's manufacturing industry.