Founded in 1906, the Li & Fung Group is one of the oldest export trades in Hong Kong, but with the rise of the global e-commerce, middlemen like Li & Fung has been gradually marginalized. E-commerce has huge impact on global trade, retail and supply chain, and this impact is all-rounded and deep. It is noteworthy that, as global economic growth and wealth increase, consumers' consumption patterns and consumer content are changing; in the past they might spend most of the money on daily necessities, and now these daily necessities have become cheaper, therefore, the so-called consumer upgrade on the one hand refers to the quality of consumer goods and these basic consumer goods have become cheaper; on the other hand it also refers to the transformation of consumption from daily necessities to a wider range, from commodity goods to service or even spiritual products.