The annual "Double 11 Sales" on Ali platform has reached the trading volume of 120.7 billion Renminbi, creating new global online transaction record, showing China's huge consumption potential. Anbound research team believes that the "Double 11 Sales" is like the traffic condition before Chinese New Year for the retail sector, and it was an extreme test for the commercial infrastructure, logistics and the Internet payment capacity. The difference is, the "Double 11 Sales" as the representative of the large number of e-commerce business has caused the decline of physical business. In China where the population growth has slowed down, can e-commerce continuously promotes the overall consumption? It would be difficult to predict China's future by "Double 11 Sales" alone.