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Wednesday, November 09, 2016
LeEco Group's crisis and what it implies
ANBOUND

Recently, LeEco Group is suffering from the biggest crisis since the founding of the company; the group is not only facing capital chain rupture and in debt of nearly 10 billion Renminbi, but also experiencing continuous fall of its shares, where nearly 13 billion Renminbi of its market value has evaporated. Anbound believes that behind this crisis are the blind expansion of the company, and the unnecessarily long product line of the company; this also reflects the excess capital in China and the country's imperfect capital market. A large number of cases in China and in other countries show that enterprises need to be extremely careful in in changing the strategic layout, especially in cross-border development. Should it fail, blind cross-border expansion under excess capital will only cause disastrous outcome.

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