Recently the Hong Kong's South China Morning Post (SCMP) and related media assets were acquired by Alibaba with UK$ 2.06 billion (US$ 266 million). Anbound’s research team suggests that the media empire established by Alibaba can solve the media shortage in its business ecological chain, and combining with its huge database and media sources, greater business values can be exerted. As an international firm listed in the United States stock market, Alibaba will be able to acquire the right to express itself. In its process of globalization, much promotional works are required and the acquisition of SCMP will be the first step of Alibaba’s ambition.