Generally, the physical bookstores in China and abroad are struggling.

In this regard, the Anbound's research team has few suggestions for the government.

First of all, change the mindset. Instead of seeing the physical bookstores as an ordinary industry, the government should deem the physical bookstores as a unique way to upgrade the city’s quality.

Secondly, once the mindset has been changed, the government can offer grants to support some of the physical bookstores.

Thirdly, by providing grants, the government can exercise certain degree of influence over the bookstores to ensure that the bookstores maintain their standards.