China's trust industry has been experiencing difficult transformation since this year. By building "Zhongxinbao" consumer trust platform, CITIC trust hopes to expand new businesses in internet area. In the opinion of ANBOUND research team, internet consumer trust platform is a new concept and it aims at reducing transaction cost and providing more convenient services for consumers. However, since it is hard to distinguish the current profit model of this platform from those of other industries such as group-buying, how to locate its consumer group will be an inevitable problem for consumer trust platform.