Tuesday, December 02, 2014
Film Industry Competes for Cultural Influence
ANBOUND
The scale of Chinese film market now ranks among the top ones in the world. Based on the current growth rate, Chinese film market will overtake that of America and become the largest. However, ANBOUND think tank scholars point out that it is obviously irrational to evaluate the potential of Chinese film market only based on scale. Nowadays, the center of global filmmaking is in America. America has great advantages in the aspects of technology and creation, etc. With further opening up of Chinese film industry, the Hollywood films will surely enter Chinese market. Whether the strength of Chinese film market can withstand the impact of Hollywood remains unknown. Thus, the development of film industry can't be solely judged by scale, cultural influence is a more important factor.