Anbound's Chief Researcher, Chan Kung, considers that the current trend of global business transformation is not a "nightmare" for traditional businesses. Instead, it is an opportunity for improvements among the businesses in the world. Firstly, it helps businesses to transform their growth into one that is consumption-driven; secondly, it facilitates operators' product-logistics integration;and thirdly, it improvises the businesses' micro-customization and increases the commercial values of their brands.