Professor, Renmin University of China Business School.
President of Beijing Hejun Venture Management Consulting Co., Ltd.
Renmin University of China Business School
1974-1978, Shanghai Boiler Plant, Blacksmith
1985-1987, Assistant Professor, Department of Industrial Economics, Renmin University of China
1987-1992, Lecturer, Department of Industrial Economics, Renmin University of China
1992-1995, Associate Professor, School of Business, Renmin University of China
1995-2011, Professor, School of Business, Renmin University of China
"Strategic Marketing Management"
"Industrial Enterprise Management Consulting" (1997 won outstanding teaching award)
"Complete Collection of Modern Enterprise Management Systems, Procedures and Methods" etc.
The task of management must first be based on "organization" to make the organization promising. There is no future for the organization, and the "trees fall apart" cannot retain first-class talents; the organization no longer exists.
The task of management is to make every effort to establish an internal "economic function" to establish and achieve the overall goals of economic organizations.
Select industry areas (spaces for corporate activities) and establish internal organizational structure in accordance with external requirements.